FSBO.com vs ClozeEZ: An Arizona Seller's Comparison
FSBO.com owns the best domain in the category and has been operating since the late 1990s. It relaunched in 2026 under new ownership with a new platform. Here is a current comparison for an Arizona seller, including the thing that surprises most people about both companies.
The Surprise: FSBO.com Is Now an Arizona Company
Most comparison pages tell you the national platform is far away and the local one is nearby. That is not true here, and we would rather you hear it from us.
FSBO.com was acquired in February 2026 by Mike Kortas, founder and CEO of NEXA Mortgage, which is headquartered in Chandler. FSBO.com's own Terms of Service list its operating entity at a Mesa, Arizona address, are governed by Arizona law, and its purchase-agreement template is described in those Terms as being "for the purchase of Property located in Arizona only."
So "we're local and they're not" is not our argument. The real differences are the fee structure, what is actually built, and who holds your transaction.
Pricing: Side by Side
FSBO.com's current tiers, from its own pricing page:
| Starter | Plus | MLS | MLS Pro | ClozeEZ | |
|---|---|---|---|---|---|
| Price | $0 | $99 | $399 | "Let's talk" | $0 to list |
| When paid | — | Upfront | Upfront | Per broker agreement | At closing only |
| Duration | 30 days | 6 months | 6 months | Per agreement | Until sold |
| Photos | 1 | 10 | Unlimited on site | Via partner agent | Unlimited |
| Syndication | FSBO.com only | Redfin only | Zillow, Realtor.com, Redfin, Homes.com | Same | ClozeEZ + search |
| Fee at close | none | none | 0.12–0.5% in some areas | Commission if an agent procures the buyer | $200 flat |
A note on figures you may see elsewhere: many review sites still quote $99.95 and $399.95. Those are the legacy prices from the old platform. The current site shows $99 and $399.
The Fee Structure Is the Real Difference
FSBO.com discloses a percentage-at-close fee, and we will give them credit for disclosing it. From their own FAQ, under the heading "Are there any hidden fees?":
"Some states and counties have an additional MLS listing broker commission (typically 0.12%-0.5%) collected at closing."
Two honest observations. First, most flat-fee MLS operators do not disclose this at all, so FSBO.com is above category norm here. Second, the affected states and counties are never listed publicly, and the fee is only revealed inside the checkout flow after you create an account. We could not verify whether Arizona is one of the affected areas. On a $500,000 home, 0.5% is $2,500.
Their MLS Pro tier is a genuinely interesting product: $0 upfront and no commission if you find your own buyer. But their own FAQ explains how narrow that path is: "MLS inquiries and buyer leads generated through the MLS are routed directly to the agent." If the MLS produces your buyer, a commission applies at a rate that is not published.
ClozeEZ charges $200 at closing. No upfront tier, no percentage, no rate that varies by county, and nothing owed if the home does not sell.
Which Features Are Actually Live
This matters more than the price comparison. As of August 2026, FSBO.com's own site marks the following as "coming soon" rather than available:
- Digital offers
- Auto-generated contracts
- Digital e-signatures
- Showing scheduler
- Document storage
- Home value estimate and CMA
- Transaction coordination
- Online negotiation tools
- Everything in their store, which reads "No services available yet"
Their help center is candid about the gap: for states where contract generation is not yet available, "we will generate a Memorandum of Understanding (MOU)... You can provide the MOU to a local attorney."
The platform relaunched roughly four months ago and is visibly still being built. That is not a knock on their intent; it is a well-funded rebuild with real investment behind it. But if you are selling this quarter, you are choosing between a platform under construction and one that is finished.
ClozeEZ's Arizona contract generation, SPDS flow, e-signing, offer management, and title coordination are live now.
Who Holds the Brokerage Relationship
FSBO.com states plainly, in the footer of every page: "FSBO is not a licensed real estate brokerage." Its MLS tiers work through "licensed outside brokers" under a Limited-Services Listing Agreement whose scope is, per their Terms, "expressly limited to posting the price and terms of the Property for sale on the MLS."
No partner broker is named publicly, in Arizona or anywhere else. You learn who is listing your home after you pay.
ClozeEZ is also not a licensed brokerage, and we say so just as plainly. The difference is that ClozeEZ does not route you to an unnamed third-party broker: your sale closes through an Arizona-licensed title/escrow company that you choose, and the contract is directly between you and your buyer.
Where FSBO.com Genuinely Wins
- A real free tier. $0, no credit card, 30 days. Very few competitors offer that, and it is a genuinely good way to test the water.
- Real national inventory. Over 22,000 live listings across all 50 states, including roughly 540 in Arizona. This is not a shell site.
- The domain and the brand. People type fsbo.com directly. That is not replicable.
- Broader syndication on the paid MLS tier. Zillow, Realtor.com, Redfin, and Homes.com is meaningful reach.
- Fee disclosure above category norm, as noted above.
- Buyer-agent compensation is not required. Their site is correct and clear that "compensation is not set by law and is fully negotiable."
- Well-capitalized new ownership with visible investment intent.
If you are selling outside Arizona, FSBO.com is a reasonable choice and ClozeEZ cannot help you at all.
Where ClozeEZ Wins
- You pay only if you close. No upfront tier and no fee if the home does not sell.
- One number, statewide. $200, not a percentage that varies by county and is disclosed at checkout.
- The transaction stack is built and running, not marked coming soon.
- Arizona-specific documents: the standard Residential Resale Real Estate Purchase Contract, the SPDS, and Arizona-valid e-signing.
- You keep the buyer relationship. Inquiries come to you rather than being routed to a listing broker's contact line.
Reported Complaints, With Context
FSBO.com's BBB profile shows an A+ rating, not accredited, with one complaint in three years. Its Trustpilot rating is 2.4 from a very small sample of 8 reviews. Recurring themes in those reviews are spam inquiries, friction verifying ownership on the free tier, and seller contact information being hidden on syndicated listings.
Both sample sizes are small enough that we would not draw strong conclusions from either. We mention them because you will find them, and because a "4.9 stars from 1,689 reviews" figure that appears in some search results actually belongs to a different company.
Get Started
Run your own numbers with the commission calculator, which itemizes Arizona closing costs alongside the fee comparison, then list free on ClozeEZ.
Pricing and feature availability verified against FSBO.com's own site in August 2026 and subject to change. FSBO.com is an independent company and is not affiliated with ClozeEZ. Informational only, not legal advice.